Makeup trends constantly change, and 2025 is bringing some fun surprises. Some old favorites are coming back but with a fresh twist, and others are entirely new and will shake up your routine in the best way.
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I’ve been watching what’s trending, and let me tell you, this year is all about effortless beauty. Blush is getting softer, lips are taking on a creamy nude look, and brown mascara is suddenly everywhere. Even bold lips are making a comeback, and I’m excited about it.
If you love trying new makeup looks, keep reading. In this article, we will discuss the top 2025 makeup trends you need to try!
Top 9 2025 Makeup Trends You Must Try
These are the top 2025 makeup trends that you must try:
Goodbye, Blush Blindness
Blush has been the star of many makeup looks lately, but that’s about to change. In 2025, the trend is shifting toward softer, more natural cheeks. After years of bold, heavy application, many are ready for a fresh, effortless look. I love blush as much as anyone, but I can see why the tide is turning.
Cream and liquid blushes have dominated, but powder blush is making a quiet comeback. These give a soft, airy flush that blends seamlessly, creating a natural, cloud-like effect. Unlike creams, they don’t sit heavily on the skin, making them perfect for this new, understated approach.
Concealer Lips Are Back (But Softer and Better)
I still remember when people put concealer on their lips in the early 2000s. Now concealer lips are making a comeback, but this time, they’re smoother, softer, and way more flattering.
Instead of swiping concealer on your lips, pick a nude shade that’s just a little deeper and pinker than your skin. It’s called “milky lips” or a “pale pout.” And if you love a ’90s vibe, pair it with a slightly darker lip liner for that classic contrast.
Even Sophia Richie Grainge is into it. In a TikTok video, she showed her go-to nude lip trick: cinnamon lipstick, a lighter rosy-beige shade, and a tiny dab of concealer in the center for an ombré effect. Jennifer Lopez has been rocking soft nude lips for years, always with a slightly darker lip liner to keep them from blending into her face.
If you love bold eye makeup, this lip trend is perfect! One-and-done eyeshadows
One-and-done eyeshadows are easy and pretty, and they make your eyes pop in seconds.
Swipe on something shimmery like Victoria Beckham Beauty’s “Chiffon,” Hourglass’s Scattered Light in “Smoke,” or Too Faced Fairy Dust, and you’re good to go. ColourPop’s Super Shock Shadow in “Ritz” is another favorite. It’s a dupe for Urban Decay’s Moondust.
And colorful lashes are back, and this time, they’re bold. Colors like bright blue, green, or pink mascaras make them stand out the most. If you want a more low-key look, pair your colorful mascara with a smudged liner in the same shade.
Frosty Finishes Trend
Frosty makeup is taking over your whole face. A soft, pearly blush from Rare Beauty or Bare Minerals, a glowy bronzer, and a frosty lip gloss that shines just right. For your eyes, the Huda Beauty Icy Nude palette and the Makeup by Mario Ethereal Eyes Moonlight palette are perfect for that cool, shimmery look.
And here’s “glass skin” is out. Instead of that super-shiny look, 2025 is all about “Cloud Skin.” this is a soft, blurred glow with just a little dewiness in the right spots, like your cheeks. The trick is to Use a satin-finish foundation, go easy on the powder, and keep your T-zone matte.
Brown Mascara
I never thought I’d give up black mascara. It’s been my go-to for years. But after a seasonal color analysis convinced me to dye my nearly black hair blonde, I started making other changes, too.
Black mascara is a classic. But brown mascara looks softer and more natural than black. It still defines your lashes, but without looking too bold. If your skin tone, hair, or eye color leans warm, brown can make your features pop more than black. Even if you have cool tones, it gives a soft, effortless vibe.
Turns out, I’m not the only one catching on. Searches for brown mascara nearly doubled last year, and TikTok views have skyrocketed. Celebs like Hailey Bieber and Dove Cameron have been rocking it, and even Kylie Jenner has said black mascara can sometimes feel like too much.
Makeup artists agree that brown mascara gives depth without looking heavy. It’s incredibly flattering if you have light eyes or blonde or red hair, but honestly, anyone can pull it off. So, if you’ve never tried brown mascara, maybe it’s time to try it!
Bold Lips Are Back
Remember when the “your lips but better” trend was everywhere? Well, that’s fading fast! This year, bold lips are making a significant comeback. Dark espresso brown lip liner is a big deal, and 90s-inspired shades like burgundy and plum are trending too.
Lipsticks, liquid lipsticks, and glosses in bright, vibrant shades pop up everywhere. If you love a retro vibe, try a metallic lip. The shimmer and glow are a fun way to add extra glamour. So, if you’re ready to ditch the nude lips and bring back bold, robust colors, this year is for you.
Makeup Brands Branch Out into Fragrance
More makeup brands are starting to create their fragrances, and I think we’ll see even more soon. It makes sense. If you love a brand’s makeup, why not wear its scent, too?
Fenty and Merit have already done it well. Their perfumes are popular, and people love how they smell. Glossier also made a scent that works on everyone, which is cool. But not every brand nails it. I tried Charlotte Tilbury’s fragrance, but I didn’t like it much.
Fragrance oils and body or hair mists will become more popular. They’re light, easy to wear, and great for layering scents. So, if you love smelling fresh, there’s a lot more coming!
Mauve and Brown blushes
Blush lovers, the bright pinks are stepping back, and mauve and brown shades are moving in.
I’ve been hearing a lot about Rose Inc. Pocket Blush in “Sleepy Girl.” Some say it might be the blush everyone will want this year. Well, People’s “Hazelnut Harvest” is another excellent choice if you’re looking at your budget.
And with Mocha Muse as Pantone’s color of the year, warm coffee-toned blushes and lip colors are about to be everywhere.
But let’s talk about something unexpected: purple blush! Like Taylor Swift, I want to stay in that lavender haze. She was talking about love, but I’m serious about my love for purple blush.
Some makeup artists even say purple blush can look pinker on certain skin tones than pink blush. A TikTok creator, Peter Donahue, even mapped it out on a color wheel to show why. It’s the same reason some pinks look dull on deeper skin.
Wrapping Up
I’m excited to see how you try these 2025 makeup trends. Soft blushes, colorful lashes, and bold lips are all making a comeback. I never thought I’d try it, but now I’m all for it.
You should experiment with these makeup trends and see what feels right. So, which trend are you most excited to try?
